Wednesday, October 17, 2007
HARDEE HAR HAR
You have to admire the people who run Hardee’s restaurants.They want you to come in and feed your face, and if you have a heart attack, so what?
THEY DON’T CARE!
THEY JUST WANT YOU TO BUY THEIR FOOD!!
Give these people people big points for honesty.
As we reported on NBC 30 this week (and, undoubtedly, so did hundreds of other news broadcasts with time to fill), Hardee’s has introduced a new breakfast burrito.
It features TWO egg omelets filled with bacon, sausage, ham, cheddar cheese, hash browns and sausage gravy…wrapped up in a flour tortilla. All for $2.69.
It tops out at 920 calories and 60 grams of fat.
This, from the same chain that introduced a 1,420-calorie hamburger four years ago.
Says their marketing guy: “We don’t try to hide what these are. When consumers go to other fast-food places they feel like they’ve got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up.”
While McDonald’s, Burger King and Wendy’s trip over each other to tout their “healthy choices”, Hardee’s says, in essence, ‘screw your health and belly up to the trough, that’s what we’re here for!’
This company attracts attention just because it’s so nutritionally incorrect. The Center for Science in the Public Interest (the so-called “Food Police”) calls Hardee’s offerings “food porn.”
It tops out at 920 calories and 60 grams of fat.
This, from the same chain that introduced a 1,420-calorie hamburger four years ago.
Says their marketing guy: “We don’t try to hide what these are. When consumers go to other fast-food places they feel like they’ve got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up.”
While McDonald’s, Burger King and Wendy’s trip over each other to tout their “healthy choices”, Hardee’s says, in essence, ‘screw your health and belly up to the trough, that’s what we’re here for!’
This company attracts attention just because it’s so nutritionally incorrect. The Center for Science in the Public Interest (the so-called “Food Police”) calls Hardee’s offerings “food porn.”
And you know what? Every time the Food Police attack, the Hardee’s folks probably high-five each other and celebrate millions of dollars worth of free publicity.
They also scored in August with a politically incorrect ad campaign that spawned an e-mail campaign to television stations, including NBC 30. (see post “Confused Campaign”, September 13th.)
They also scored in August with a politically incorrect ad campaign that spawned an e-mail campaign to television stations, including NBC 30. (see post “Confused Campaign”, September 13th.)
And the kicker is…there are NO Hardee’s in Connecticut or anywhere in New England!
These people are BRILLIANT!
We’re talking about them, and for all intents and purposes, they don’t even exist here.
What do you want to bet the Hardees folks like to brainstorm over a few beers, saying stuff like, “Who can we p**s off next…and how much can we make off it?”
What do you want to bet the Hardees folks like to brainstorm over a few beers, saying stuff like, “Who can we p**s off next…and how much can we make off it?”
Genius. Sheer genius.
Posted at 9:25 PM by Gerry
3 Comments:
Vastly overrated, media medicated. I don't know about you but I don't need to be that sedated.
Not into breakfast sandwiches either most of the time the eggs taste like rubber
It is like anything else, if people don't want to eat it, then don't We as a society blame everything and everyone else for our lives. The tobacco companies for lung cancer, fast food restaurants for heart attacks and obesity, music and tv for influencing our kids. We are responsible for ourselves,we get to make choices for ourselves, we can choose to eat healthy, not smoke and monitor our children's activites, we should not go around playing the blame game. Now someone will eat that breakfast sandwich, have a heart attack and sue Hardees.
Amen, anon. Amen.
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