Wednesday, December 19, 2007
I GOT A NAME
AND IT'S FOR SALE!
It was inevitable that the naming rights to the Hartford Civic Center would be sold sooner or later. Turned out to be later…to XL Insurance. The XL Center.
Not exactly Travelers (“Hey, let’s take in a game at The Umbrella!”).
But we’ll get used to it (“Hey, let’s take in a game at the Extra Large!”).
The Worcester Centrum is now the DCU Center. (That’s Digital Federal Credit Union, but you can’t do FOUR letters and make it sound good.)
The Springfield Civic Center is now the MassMutual Center. (A solid enough name with local flavor.)
The Providence Civic Center is now the Dunkin Donuts Center. (Well, at least that’s ONE thing Hartford has over Providence.)
Selling naming rights is a real moneymaker, so to pad the retirement fund, I’m thinking of putting my name up for bid.
I can guarantee my name will be on the screen twice during each newscast, and if I grease the palm of the right director, it can appear more often.
There, for everyone to see, can be “(Your Company) Brooks.”
Borders Books Brooks
Burger King Brooks
G.E. Brooks
You get the idea. I haven’t run this by management yet, but when we work out the profit sharing numbers, I think it’ll fly.
New sources of revenue in tough economic times.
That’s what it’s all about, baby, and I’m a team player.
It was inevitable that the naming rights to the Hartford Civic Center would be sold sooner or later. Turned out to be later…to XL Insurance. The XL Center.
Not exactly Travelers (“Hey, let’s take in a game at The Umbrella!”).
But we’ll get used to it (“Hey, let’s take in a game at the Extra Large!”).
The Worcester Centrum is now the DCU Center. (That’s Digital Federal Credit Union, but you can’t do FOUR letters and make it sound good.)
The Springfield Civic Center is now the MassMutual Center. (A solid enough name with local flavor.)
The Providence Civic Center is now the Dunkin Donuts Center. (Well, at least that’s ONE thing Hartford has over Providence.)
Selling naming rights is a real moneymaker, so to pad the retirement fund, I’m thinking of putting my name up for bid.
I can guarantee my name will be on the screen twice during each newscast, and if I grease the palm of the right director, it can appear more often.
There, for everyone to see, can be “(Your Company) Brooks.”
Borders Books Brooks
Burger King Brooks
G.E. Brooks
You get the idea. I haven’t run this by management yet, but when we work out the profit sharing numbers, I think it’ll fly.
New sources of revenue in tough economic times.
That’s what it’s all about, baby, and I’m a team player.
Posted at 9:49 PM by Gerry
4 Comments:
how about Brooks Brothers Brooks, alliteration and free suits. It's like a newspersons dream!!!
I'm Surprised that you didnt blog about Britneys little sister! What sarcastic remarks can you say about that? I'm dying to hear your opinions!
Jay, how could I forget Brooks Bros? And just for the record, I pay for my suits. Don't want anyone to get the wrong idea.
And Anon, what really is there to say about the Slut Sisters? The best thing that can be said, I suppose, is that their mother has put a hold on her book on parenting.
Good call.
Anon, you talked me into it!
(Next post).
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